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The Chief Executive of VisitScotland
(Please note: this event has passed)

Date: Tuesday, 25th March 2014
Time: 12:00–14:00
Venue: Uplawmoor Hotel, 66 Neilston Road, Uplawmoor, G78 4AF

Members £Free, non-members £15

Guest speaker Malcolm Roughead
A graduate in Modern Languages from the University of Glasgow in 1981, Malcolm Roughead joined VisitScotland as Director of Visitor Engagement in 2001 from Guinness World Records, where he was Global Sales and Marketing Director and held a number of senior marketing positions over a 17 year period with Guinness Brewing in Africa, Europe, the Middle East and North America. He began in marketing at Nestle, followed by Beechams.

Malcolm has been responsible for the repositioning of Scotland as a leading tourism destination and, as well as holding the post of Chief Executive, is responsible for the UK and Ireland, International, Visitor Services, Local Marketing and Business Tourism divisions within VisitScotland.

A Fellow of The Institute of Direct Marketing and of The Marketing Society and in March 2004, he was awarded Scottish Marketer of the Year at the Scottish Marketing Awards. In the January 2006 Honours List he was awarded an OBE for services to Tourism. In September 2010 Malcolm was appointed Chief Executive of VisitScotland.

We look forward to seeing you there.

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